How to produce amazing Corporate videos.

How to produce amazing corporate videos

Most companies require a corporate video to market their services but do not have the resources to go through a creative agency to conceptualise and script their story to success. If you are working with a small budget the storyline plays an even stronger role. Keep it simple and communicate the core messages with visual graphics that explain a hundred words in a simple illustrative manner. Keep in mind  your target audience and your basic message, do they want to be educated? Are they technical? What do you want them to “do and feel” after watching this film? Use the language that would connect with your audience and get your message through.

Of course with higher budgets you can hire professionals in video production who can offer the services of experienced scriptwriters, directors, cameraman and crew to give your film that polished creative look which is effective and gives you ROI, but if you intend to produce your own corporate film here are a few Tips to help you communicate visually effectively.

1. Think STORY. I keep asking my clients the same line.” What is your story”?  Take me on a journey of your company. Since kids at bedtime stories we expect a beginnings, middles and ends. After writing your story, read it aloud to your colleague, what images came into your mind. Is it achievable? You will now start to formulate the visuals with the script.

2. Think ONE. There is only one person you need to think about when making your corporate video. Your viewer. Talk directly to him.

3. Think BUDGET. Once you have your budget allocated you can work backwards. Now you can decide on the camera format, DV, HD, 16mm Film. Duration of shoot and number of days required for the post production. Is a narrator / music required?

4. Think REAL. People are not ignorant, don’t patronise them, they know when something is unbelievable or a lie. Be truthful and deliver what you promise. Build credibility with your viewer.

5. Think QUALITY. Hire the most qualified producer and director you can afford. Find a producer who understands exactly what you are trying to accomplish and can deliver to your expectations. . A good producer delivers the highest quality the budget allows.

6. Think EMOTION- emotion, energy, enthusiasm, engaging. Video captures emotion unlike any other medium. Where possible use your friends with drama aspirations as models .A good model makes the scene believable (I guess that’s why actors are so highly paid). Avoid charts, PDF’s and spreadsheets but if necessary keep it down to a minimum.

7. Think CUSTOMER. Your viewer will believe your customer experience about your product or service. Try to include genuine testimonials from your customers. Let them tell the world how great you are but don’t over do it.

8. Think ENTERTAINMENT. Does your video have “playful” moments? Even the most reserved companies have opportunities to capture some fun and playfulness. Remember every 20-30 seconds you would need to introduce something new that would keep your viewer engaged if not he will hit the exit button.

9. Think CHAPTERS. Every 20- 30 seconds change your pace, rhythm, content. This can be done by dividing your script into chapters with sub headings. Use creative transitions between chapters that relate to the company business category. Use 2D graphics, text animation, Visual effects, colour correction where possible to enhance the look and feel. Your video will be so engaging, it works like a charm.

10. Think HERO. Find your heroes. Sometimes the product, company or staff are the heroes. Define the hero in your story. You will be surprised sometimes your employees given the chance tell your story better than you could. Interview staff from different divisions, let their passion flow, and show their efficiency and integral role they play in the success story.  Finally end on a high that makes them want to watch the film again and again.